George Coates

Chief Technical Officer

About George Coates

Chief Technical Officer


Since 1991, George has been providing engineering and consulting services for industry leaders in the steel, automotive, and manufacturing industries. George’s areas of expertise include: management and strategic consulting, project management, automotive stamping throughput improvement, supplier metal conversion, metal formability and reference panel systems, and new vehicle launch manufacturing support. George is an active contributor to WorldAutoSteel technical programs, including project manager / instructor for AHSS Application Guidelines, Version 6.0. 


  • B.S. Metallurgical Engineering, University of Cincinnati
  • MBA coursework, Miami University (Ohio)


  • Twenty-eight years with The Phoenix Group
  • 10 years with a major US steel producer
  • 5 years with the Procter and Gamble Company
  • 10+ years Consultant to WorldAutoSteel


  • Management and strategic consulting
  • Leadership development
  • Team installations
  • Project management
  • Metal formability and reference panel systems
  • New vehicle launch support
  • Technical director for the WorldAutoSteel program staff; emphasis on AHSS implementation solutions, strategic implications for steel in future mobility, materials and environmental impacts from vehicle light weighting.

Case Studies